Logo Designs Useful Practices That Will Make You Suffer For Sure
Logo Design is one of those few factors a company is known
for. So, it is crucial for a company to stand apart from the crowd and for this
one needs to have a unique and memorable logo design; however, crafting a
unique and memorable logo design is not that much easy as it sounds. Discussed
below are 5 logo design mistakes usually committed by amateur logo designers. And
these are…
1. Typographic chaos
When it comes to logos, the typography can make or break your
design, so it’s important you know your typographic ABC‘s. Logos should be in
the simplest form possible while still portraying the proposed message, one
must consider all typographic features of the design.
Don’t use predictable, crazy, or extremely thin fonts. Keep
your eyes to kerning, sizing and spacing, and most importantly, make sure
you’ve selected the right font(s) for your project at hand.
2. Too complex, too abstract
Simple logo designs are more memorable as they provide
easier recognition; though, for a logo to be remarkable and stand apart from
other heaps of logos, there must be something unique about it, deprived of
being too overdrawn. Not just does simplicity make a logo design more
memorable, but it also turns the logo design more versatile, meaning it can appear
well over more mediums.
3. Poor font choice
As already mention above, when it is about creating a logo, it
is vital to choose the right font that can make the right design. Font choice
can usually demand as long as the logo mark creation itself and it should not get
done briskly.
Spend time researching various fonts accessible that might
go well for the project, limit them further, and then see how they gels with
the logo mark. Be confident while purchasing a font, modifying one, or creating
your own. Also, bear in mind how the font of the logo could be used throughout
the remaining brand identity together with other fonts and imagery.
4. Relying on color or special effects
Logo that requires special effects or color to be a strong one
is not, in reality, a strong logo design. To avoid this, first work in black
and white and then add special effects or color afterwards. This enables you to
focus on the concept and shape rather than the special effects. Avoid using embossing,
drop shadows, or other layer styles to smooth over logo designs — a great custom logo design
will stand by itself. You can also make different variants of a logo design to
ensure it works in grayscale or color.
5. Copying, stealing, or borrowing design
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