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Jeff Dyer and Hal Gregersen, CONTRIBUTORS -We write about innovation based on research from The Innovator’s DNA. Opinions expressed by Forbes Contributors are their own. By Jeff Dyer  Did Johns Hopkins dropouts just deliver the paradigm shift in disruptive biotechnology, a new model for public launch, and the beginning of a biotech boom? “You realize this is irreversible — right?” Were the last words that Drs. Denver Lough MD, PhD and Ned Swanson MD heard as they handed in their resignations from the world-renowned Johns Hopkins Hospital Department of Plastic and Reconstructive Surgery. It was really hard to walk away — I had put 17 years into becoming a plastic and reconstructive surgeon and was finally in the foremost program at the world’s greatest hospital, surrounded by amazing leaders in the field,” said Lough.  “How could I possibly justify giving that up to everyone who had sacrificed so much for me to get there. But on December 1st of 2016, Lough and S...

Logo Design is one of those few factors a company is known for. So, it is crucial for a company to stand apart from the crowd and for this one needs to have a unique and memorable logo design; however, crafting a unique and memorable logo design is not that much easy as it sounds. Discussed below are 5 logo design mistakes usually committed by amateur logo designers. And these are… 1.       Typographic chaos When it comes to logos, the typography can make or break your design, so it’s important you know your typographic ABC‘s. Logos should be in the simplest form possible while still portraying the proposed message, one must consider all typographic features of the design. Don’t use predictable, crazy, or extremely thin fonts. Keep your eyes to kerning, sizing and spacing, and most importantly, make sure you’ve selected the right font(s) for your project at hand. 2.       Too complex, too abstract Simple logo des...