IT’S THE RIGHT TIME TO REDESIGN YOUR LOGO

If your website is your company’s face, then your logo is most probably its voice. It’s represents you in the competition. In those first initial seconds, when a visitor lands on your site, your logo has the power to establish confidence and trust, to deliver your message, and to build up enough visual interest that the visitors will want to invest their time to get to know the company better.



Your custom logo design is how clients identify your brand, which means it’s one of the most essential aspects of your business. Thus if it’s not right, it will probably be worth considering to go for a re-branding process. When done properly refurbishing the marketing communications & branding can radically boost sales. Having a new logo is one of the most effective ways to show your clients your business is moving towards a positive change. Below are some of the telltale signs that it is possibly the right time to refresh you brand:

1. YOUR LOGO DESIGN GETS LOST IN THE CROWD

In the highly saturated marketplace, you should have a point of distinction over the competitor. If your logo does not look like anything as that of your main business rival, customers are likely to start considering you as the alternative brand instead of an imitation.

2. YOU’VE NEVER SATISFIED WITH YOUR LOGO

It’s quite possible that you may not have the time or required resources to get a right logo for your business in the early days, but if you’re in a situation to change it now, it will be better to do so. You need to like you’re branding, as if you’re not obsessive about it, you can’t really look forward to anyone else to be.

3. YOUR LOGO IS OUTMODED

Agree “old is gold”, but being outdated is hardly a good thing. Whilst it’s correct that brands like Coca-Cola have timeless logo designs that have never been redesigned, some fonts, shapes or color combinations can make your company look outmoded. It’s imperative to remain relevant.

4. YOUR LOGO IS TECHNICALLY ELUSIVE

While finding that your logo design is hard to be scaled down well for the reason that the design is too complex or that it’s pricey to print because it dwells in multiple colors, changing it for a pretty simpler logo will save your money in the end.

5. YOUR BUSINESS HAS ‘OUT GROWN’ YOU’RE LOGO DESIGN

If your business is thriving and your company looking forward to establishing an international presence and merging with another company or increasing to new product categories might all be good opportunities to redesign your logo – particularly if your company name signifies something else in a different country or your present logo design is product specific.

 You cannot afford to take your rebrand lightly and we recommend you to always think well before redesigning your logo design. If you have established brand recognition then it might be best to ‘modify’ your logo design instead of changing it completely. It’s worth considering though that some logos designs are so poorly made that they are essentially damaging to your brand.
Location: Tampa, FL, USA

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